Canonical Business Profile (CBP): Complete Guide to Business Identity Management

Your Canonical Business Profile (CBP) is the single source of truth for your business identity across the DeepRank AI platform. This comprehensive guide will help you understand, create, and optimize your CBP to ensure consistent and accurate business representation in all AI-powered tools.

What is a Canonical Business Profile (CBP)?

A Canonical Business Profile (CBP) is a structured, comprehensive representation of your business that serves as the authoritative source for all business-related information used by DeepRank AI tools. Think of it as your business's "digital DNA" - a complete, curated profile that ensures consistency across content generation, SEO analysis, AI visibility tracking, and more.

Why CBP Matters

Consistency Across Tools: All DeepRank AI tools (Content Generator, JSON-LD Generator, DeepSeeker, SEO Analysis, Content Plan Generator, Blog Generation) use your CBP to ensure consistent business representation.

AI Search Optimization: Your CBP helps AI systems understand your business better, leading to improved visibility in ChatGPT, Perplexity, and other AI search engines.

Content Quality: When tools generate content, they use your CBP to ensure accuracy and alignment with your actual business offerings and messaging.

Time Savings: Instead of repeatedly entering business information, your CBP serves as a reusable resource across all platform features.

CBP Structure and Components

A complete CBP consists of seven core sections:

1. Identity

• Brand Name: Your official business name
• Primary Category: Main industry or business category
• Tagline: Your business's value proposition in one line
• Mission Statement: What your business aims to achieve

2. Target Audience

• Primary Audience: Your main customer segments
• Demographics: Age, location, profession, etc.
• Pain Points: Common challenges your audience faces
• Goals: What your audience wants to achieve

3. Guided Match

• Solves Best: What problems you solve most effectively
• Ideal Fit: Who is the perfect customer for your services
• Wrong Choice When: When someone should NOT choose you (critical for AI accuracy)

4. Offerings

• Services/Products: Up to 3 main offerings (maximum for clarity)
• Service Blocks: Detailed descriptions of each offering
• Pricing Models: How you charge for services

5. Terminology

• Industry Terms: Key terminology your business uses
• Brand-Specific Terms: Unique terms or phrases associated with your brand
• Avoid Terms: Terms you don't want associated with your business

6. Proof and Trust

• Credentials: Certifications, awards, recognitions
• Case Studies: Success stories and examples
• Testimonials: Customer feedback and reviews
• Social Proof: Media mentions, partnerships, etc.

7. Constraints and Non-Claims

• What You Don't Do: Clear boundaries about services you don't offer
• Limitations: Honest assessment of what you can't guarantee
• Ethical Boundaries: What you won't do for ethical reasons

Creating Your CBP

Step 1: Access the CBP Section

1. Log in to your DeepRank AI account
2. Navigate to the "Business Profile" section in the main navigation
3. Click "Create New CBP" or "Edit Existing CBP"

Step 2: Complete the 7-Step Wizard

The CBP creation process is guided through a 7-step wizard:

Step 1 - Identity: Enter your basic business information
Step 2 - Audience: Define your target customers
Step 3 - Guided Match: Specify who you serve best and who you don't
Step 4 - Offerings: List your main services (up to 3)
Step 5 - Terminology: Add industry and brand-specific terms
Step 6 - Proof: Add credentials, testimonials, and social proof
Step 7 - Review: Review and approve your CBP

Step 3: Generate with AI (Optional)

If you prefer, you can use the "Generate with AI" option:

1. Enter your website URL
2. The system will use AI (Puppeteer + GPT-5.2) to analyze your website
3. Review and edit the AI-generated content
4. Complete any missing sections manually

Step 4: Approve Your CBP

Once you've completed all sections:

1. Review all information for accuracy
2. Click "Canonicalize" to mark it as ready for use
3. Or click "Approve" to make it the active version

Important: Only approved or canonicalized CBPs are used by tools. Draft CBPs are not used until approved.

CBP Status Lifecycle

Understanding CBP statuses is crucial:

Draft

• Status: Work in progress
• Used by Tools: ❌ No
• Action: Complete and approve to enable tool integration

Canonicalized

• Status: Ready for use
• Used by Tools: ✅ Yes
• Action: Can be edited, but changes require re-approval

Approved

• Status: Active and immutable
• Used by Tools: ✅ Yes
• Action: Cannot be edited (create new version for changes)

Superseded

• Status: Replaced by newer version
• Used by Tools: ❌ No
• Action: Historical record only

Archived

• Status: Inactive
• Used by Tools: ❌ No
• Action: Can create new CBP for same domain

How Tools Use Your CBP

All DeepRank AI tools follow a "CBP-first" approach:

1. Check for Approved/Canonicalized CBP: Tools first check if you have an approved or canonicalized CBP
2. Use CBP Data: If found, tools use your CBP data for consistency
3. Fallback to Real-Time Analysis: If no approved CBP exists, tools use real-time website analysis (Puppeteer + GPT-5.2)

Tools That Use CBP

• ✅ Content Generator: Generates FAQs, About Us, and other content based on your CBP
• ✅ JSON-LD Generator: Creates structured data using your business information
• ✅ DeepSeeker: Uses CBP for AI visibility testing and competitor analysis
• ✅ SEO Analysis: Incorporates CBP data into SEO recommendations
• ✅ Content Plan Generator: Creates content strategies aligned with your business
• ✅ Blog Generation: Generates blog posts using your business context

Best Practices for CBP

1. Be Specific and Accurate

• Use precise language about what you do
• Avoid vague or generic descriptions
• Include concrete examples where possible

2. Complete the "Wrong Choice When" Section

• This is critical for AI accuracy
• Helps AI systems know when NOT to recommend you
• Prevents mismatched leads and improves user experience

3. Limit Offerings to 3

• Maximum of 3 offerings ensures clarity
• Focus on your core services
• Too many offerings can confuse AI systems

4. Use Industry Terminology

• Include standard terms your industry uses
• Add brand-specific terms that are unique to you
• List terms to avoid (competitor names, outdated terms, etc.)

5. Provide Proof and Trust Signals

• Include real credentials and certifications
• Add specific case studies with results
• Include genuine testimonials with names when possible

6. Be Honest About Constraints

• Clearly state what you don't do
• Set realistic expectations
• Define ethical boundaries

7. Keep It Updated

• Review your CBP quarterly
• Update when services change
• Refresh proof and trust signals regularly

Privacy and User-Specific Access

Important: Your CBP is completely private and user-specific:

• ✅ Only you can access your CBP
• ✅ CBPs are not shared between users
• ✅ Even if another user has a CBP for the same domain, you cannot access it
• ✅ Each user must create their own CBP

This ensures your business information remains confidential and you have full control over your business identity data.

CBP vs. Real-Time Analysis

When CBP is Used

• You have an approved or canonicalized CBP
• Tools prioritize your curated business information
• Ensures consistency across all platform features

When Real-Time Analysis is Used

• No CBP exists for your domain
• Your CBP is in draft, archived, or superseded status
• Tools analyze your website in real-time using Puppeteer + GPT-5.2
• Provides fresh, up-to-date information

Note: Real-time analysis uses the same AI technology (Puppeteer + GPT-5.2) that generates CBPs, ensuring consistency in data quality.

Troubleshooting Common Issues

My CBP Isn't Being Used by Tools

Check Status: Ensure your CBP is approved or canonicalized (not draft)
Verify Domain: Make sure the domain matches exactly
Check User Account: Confirm you're logged into the correct account

I Need to Update My CBP

Approved CBP: Create a new version (old one becomes superseded)
Canonicalized CBP: Edit and re-approve
Draft CBP: Simply edit and approve when ready

I Want to Start Over

Archive Current CBP: Mark it as archived
Create New CBP: Start fresh with the wizard
Or: Edit existing draft if you have one

Advanced CBP Features

Version History

• All approved CBPs are versioned
• Track changes over time
• Audit trail for compliance

CBP-Derived Content

• Generate About Us pages from CBP
• Create canonical Q&A pairs
• Generate distribution snippets for LinkedIn, directories, etc.

AI Snapshots

• Capture how AI understands your business
• Compare snapshots over time
• Track AI perception changes

Next Steps

1. Create Your CBP: Navigate to the Business Profile section and start the wizard
2. Review Existing Content: Check if any generated content needs updating based on your CBP
3. Test Tool Integration: Use Content Generator or JSON-LD Generator to see CBP in action
4. Monitor AI Snapshots: Track how AI systems understand your business over time

Related Resources

• DeepSeeker AI Visibility Tool
• Website Analysis Tool Guide
• Complete SEO Guide 2026
• Complete AEO Guide 2026

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Ready to create your Canonical Business Profile? Log in to DeepRank AI and navigate to the Business Profile section to get started. Your CBP will ensure consistent business representation across all DeepRank AI tools, including Content Generator, JSON-LD Generator, DeepSeeker, and SEO Analysis.